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Md Al-Hakim is a design creative with a passion for heritage, public policy and social change. He is a graduate from the BA (Hons) Design Practice programme, at the Nanyang Academy of Fine Arts-University of the Arts London (NAFA-UAL).
ABOUT


01:SIGNALS


Signals is a NAFA-UAL Final Year Project that aims to kickstart conversations about our transit history through placemaking, showing the development of our commute, from the early days of electric trams in the 20s to the double deckers of the super buses in the 90s.

The project includes branding, mapping for a bus heritage land and layout plans for bus stops and  information markers.

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2025-03
NAFA-UAL
Tools:
  • Adobe Illustrator
  • Adobe Photoshop
  • Adobe InDesign



02:KOEL


Koel is a UAL Unit 7 project exploring UK living from international students’ perspectives, focusing primarily on Singaporeans. 

It proposes a digital and print publication platform named after the koel bird, offering guidance on housing, groceries, and socialising. 

The project includes branding and a publication series to support current and incoming students in the UK.

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2024-02
NAFA-UAL
Tools:
  • Adobe Illustrator
  • Adobe Photoshop
  • Adobe InDesign



03:SMU FOODIE


SMU Foodie is a social media campaign for SMU Life, promoting campus life through food-themed content around SMU’s Campus, featuring a weekly video contest to spotlight student creators. 

The project includes campaign branding and a dedicated social media account to boost engagement with SMU Life’s target audience and encourage participation from the target audience.

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 2021-08
SMU
Tools:
  • Adobe Illustrator
  • Adobe Photoshop
  • Adobe InDesign




04:KTMBARU


KTMBaru is an NAFA Diploma FYP project rebranding KTMB, Malaysia’s oldest railway company. It refreshes the brand while preserving its legacy and adding a stronger Malaysian identity. 

The project also proposes a new wayfinding system and ticketing app, using the brand guide to enhance daily rail operations and rebuild public confidence.

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2021-08
NAFA
Tools:
  • Adobe Illustrator
  • Adobe Photoshop
  • Adobe InDesign



Heraldic illustrations


In my spare time, I explore the world of heraldry as an amateur artist, blending my artistic skills with a deep appreciation for heritage and history. 

Heraldic illustrations allows me to bring the symbols of the past to life, reimagining coats of arms, crests, and insignia with a personal touch.

 Each piece reflects a fascination with tradition and storytelling through emblematic design. This section showcases my ongoing journey in interpreting the visual language of identity, lineage, and legacy through art.

Read more2021-Present
Tools:
  • Adobe Illustrator
  • Adobe Photoshop


VISCOUNTBP-ALHAKIM 2025