Md Al-Hakim is a design creative with a passion for heritage, public policy and social change. He is a graduate from the BA (Hons) Design Practice programme, at the Nanyang Academy of Fine Arts-University of the Arts London (NAFA-UAL).ABOUT
Md Al-Hakim is a design creative with a passion for heritage, public policy and social change.
He is a graduate from the BA (Hons) Design Practice programme, at the Nanyang Academy of Fine Arts-University of the Arts London (NAFA-UAL).
◆ NHB Youth Panel (Member)- National Heritage Board (NHB)Assisted in programme conceptualisation, development and implementation of programmes that aims towards understanding and nuturing youth engagement with our local heritage.
2021
◆ Kampong Gelam Citizen Engagement Project (Volunteer)
- National Heritage Board (NHB)Assisted in mapping and interviewing heritage business owners within the Kampung
Gelam area, such as the owner Bhai Sarbat, recording their experiences, memories and
aspirations for the area, culminating in an article as part of the engagement report.
2020
◆ Citizens’ Workgroup for National Symbols (Member) Ministry of Community and Youth (MCCY)
Facilitated discussions with other members of the workgroup in the review of the
Singapore Arms and Flag and National Anthem (SAFNA) Act and Rules and helped in
the research to further understand our national symbols, specifically the State Coat of
Arms, and find areas of improvement in enhancing their appreciation and public usage,
resulting in the National Symbols Act (2022).
WORK EXPERIENCE
APR-DEC 2021
ART DIRECTOR ◆ IN.CREATIVEHelped develop branding and other creative concepts for clients, from
conceptualisation to final execution, such as:
Brand conceptualisation and creating collaterals for, Ask Mr Chua, an English
tuition service.
Social Media campaign conceptualisation, management and execution
(Youtube & Instagram) for Singapore Management University's (SMU) Office
of Student Life, establishing their presence on Instagram and increasing their
engagment with students.
Aug - Nov
2019
GRAPHIC DESIGN INTERN ◆ IN.CREATIVE
Assisted in the conceptualisation & creation of branding and branding assets, and with UI/UX projects, applying wire-framing, user research, user journey and flow for app development.
AWARDS
2020
◆ ASSOCIATION OF ADVERTISING & MARKETING SINGAPORE (AAS)
CROWBAR AWARDS : 2 Bronze • 4 Finalist
2020◆ NANYANG ACADEMY OF FINE ARTS (NAFA)NAFA BEST STUDENTSHIP AWARD