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Md Al-Hakim is a design creative with a passion for heritage, public policy and social change. He is a graduate from the BA (Hons) Design Practice programme, at the Nanyang Academy of Fine Arts-University of the Arts London (NAFA-UAL).
ABOUT


Md Al-Hakim is a Public Engagement and Communications professional with a passion for storytelling, heritage, and community-driven outreach. Skilled in conceptualising and executing digital and on-ground engagement campaigns, with a strong foundation in editorial writing, research, and programme development.

Experienced in website management, SEO strategy, and social media planning to drive audience participation and visibility. Actively involved in national initiatives and heritage projects, contributing to meaningful public dialogue. Bilingual and eager to contribute to a mission-driven, collaborative team environment.
Resume  

Education

2023-2025

BACHELOR OF ARTS (HONOURS)
DESIGN PRACTICE Nanyang Academy of Fine Art-University of London (NAFA -UAL)
Singapore

2017-2020

DIPLOMA IN GRAPHIC COMMUNICATIONNanyang Academy of Fine Art (NAFA)
Singapore

2012-2014

HIGHER NITEC IN VISUAL MERCHANDISING Institute of Technical Education (ITE) College Central
Singapore

SKILLSETS

◆ Branding & Identity
◆ Art direction
◆ Service Design
◆ Social Media Management

SOFTWARE

◆ Adobe Illustrator
◆ Adobe Photoshop
◆ Adobe InDesign
◆ Microsoft Office
◆ Canva

PROJECTS

2024-2026


 ◆ NHB Youth Panel (Member)- National Heritage Board (NHB)
The NHB Youth Panel is an initiative that nurtures youth interest, participation, and volunteerism in local heritage. Our project focuses on understanding what keeps youths from engaging with heritage businesses and trades. 

- Formulate questions & discussion points with the goal of getting participants to form focus groups 

- Work with polytechnics & universities to outreach to youths age 18-25

- Engage and leverage social media platforms to outreach towards youths aged 25-35

2022

 ◆ Kampong Gelam Citizen Engagement Project (Volunteer) - National Heritage Board (NHB)

Engaged in researching, mapping, and conducting in-depth interviews with Heritage business such as the owner of the iconic Bhai Sarbat drink stall, capturing his personal experiences, memories, and aspirations for the district.

Co-Authored a feature article on the Bhai Sarbat stall on Root.sg as part of the official engagement report, helping to preserve and share the living history of Kampong Gelam.

2018-
2025

 ◆ Webmaster - Association For Public Affairs (APA)
Managed and maintained the association’s digital presence through website development and administration & applied basic website management systems to update and optimise site content

Implemented SEO strategies to improve visibility & search rankings. Monitored analytics to enhance user engagement.

2021

 ◆ Citizens’ Workgroup for National Symbols (Member) - Ministry of Community and Youth (MCCY)

Engaged in research and review of the Singapore Arms and Flag and National Anthem (SAFNA) Act and Rule, specialising in the State Coat of Arms, with recommendations of usage implemented in the National Symbols Act 2022.

Assisted in drafting the final report of our findings and recommendations to the Ministry of Culture, Community and Youth

WORK EXPERIENCE

APR-DEC
2021

 ART DIRECTOR ◆ IN.CREATIVE
Helped develop branding and other creative concepts for clients, from conceptualisation to final execution, such as:

  • Brand conceptualisation and creating collaterals for Ask Mr Chua, an English tuition service.
  • Social Media campaign conceptualisation, management and execution (Youtube & Instagram) for Singapore Management University's (SMU) Office of Student Life, establishing their presence on Instagram and increasing their engagment with students.

Aug - Nov
2019

 GRAPHIC DESIGN INTERN ◆ IN.CREATIVE
Assisted in the conceptualisation & creation of branding and branding assets, and with UI/UX projects, applying wire-framing, user research, user journey and flow for app development.

AWARDS

2020

◆ ASSOCIATION OF ADVERTISING & MARKETING SINGAPORE (AAS)
CROWBAR AWARDS : 2 Bronze • 4 Finalist


2020

 ◆ NANYANG ACADEMY OF FINE ARTS (NAFA)
NAFA BEST STUDENTSHIP AWARD



VISCOUNTBP-ALHAKIM 2025