VISCOUNTBP

A Brief Profile


Muhd Al-Hakim is a design creative with a passion for heritage, public policy and social change.

He is currently an undergraduate in the BA Design Practice programme, at the Nanyang Academy of Fine Art-University of London (NAFA-UAL).


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Education

2023-Present
BACHELOR OF ARTS (HONOURS) 
DESIGN PRACTICENanyang Academy of Fine Art(NAFA)-University of London (NAFA-UAL)Singapore


2017-2020
DIPLOMA IN GRAPHIC COMMUNICATIONNanyang Academy of Fine Art (NAFA)Singapore

2012-2014
HIGHER NITEC IN VISUAL MERCHANDISINGInstitute of Technical Education (ITE) College CentralSingapore
Experience

2021
Art Director
In.Creative
Singapore
Helped develop branding and other creative concepts for clients, from conceptualisation to final execution, ranging from:

  • Brand conceptualisation and creating  collaterals for an English tuition service.
  • Social Media campaign conceptualisation, management and execution (Youtube & Instagram) for a local government university.
  • Facilitated managing a food wholesaler’s
    social media accounts (Facebook & Instagram) through digital asset creation and engagement, ensuring continued social media reach for their target audience.


Aug-Nov 2019
Intern
In.Creative
Singapore
- Assisted in the conceptualisation & creation of branding and design collaterals, several UI/UX projects, primarily applying wire-framing, user research, user journey and flow for a social planning app concept.

Achievements

2020
Crowbar Awards
 Association of Advertising & Marketing
Singapore
2 Bronze • 4 Finalist

NAFA BEST STUDENTSHIP AWARD 2020
Nanyang Academy of Fine Arts (NAFA),
Singapore


2019
CROWBAR CHALLENGE
 Association of Advertising & Marketing
Singapore
GOLD WINNER

Activities

2022
VOLUNTEER Kampong Gelam Citizenship Engagement Project - Urban Redevelopment Authority (URA) & National Heritage Board (NHB)

 Conducted interviews of heritage business within the Kampung Gelam area, documenting their stories and aspirations, which ultimately helped in the formulation of the Kampung Gelam Place Plan.


2021
MEMBER
Citizens’ Workgroup for National Symbols, Ministry of Culture - Ministry of Community and Youth (MCCY)
Singapore
 Facilitated discussions with other members to further understand our national symbols, specialising in the national coat of arms, and in finding areas of improvement to enhancing their appreciation and public usage.

 Helped draft the final Workgroup report for publication.



2018-Present
MEMBER - WEBMASTER
Association for Public Affairs (APA),
Singapore
 Helped collaborate in project ideations and assisted with APA related activities.

 Developed the main APA branding concept while maintaining and updating the main APA website.


2019
PARTICIPANT - ASSISTANT
Singapore Model Parliament (SMP)
 Participated as a member of the APA organising team.

 Facilitated the APA and REACH collaboration for SMP to help create assets and run the ground operations during the event days.