ABOUT ME

Md Al-Hakim is a Public Engagement and Communications professional with a passion for storytelling, heritage, and community-driven outreach. Skilled in conceptualising and executing digital and on-ground engagement campaigns, with a strong foundation in editorial writing, research, and programme development.

Experienced in website management, SEO strategy, and social media planning to drive audience participation and visibility. Actively involved in national initiatives and heritage projects, contributing to meaningful public dialogue. Bilingual and eager to contribute to a mission-driven, collaborative team environment

EDUCATION

2023-2025

BACHELOR OF ARTS (HONOURS) DESIGN PRACTICE
Nanyang Academy of Fine Arts-University of the Arts London (NAFA -UAL)Singapore

2017-2020

DIPLOMA IN GRAPHIC COMMUNICATION
Nanyang Academy of Fine Arts (NAFA)Singapore

2012-2014

HIGHER NITEC IN VISUAL MERCHANDISING
Institute of Technical Education (ITE) College Central
Singapore

CORE SKILLS


Communications | Website Management | Social Media Content Creation | Social Media Management | Media Planning | Project Management | Branding & Identity | Service Design  | UI/UX Design

SOFTWARE


Adobe Illustrator | Adobe Photoshop | Adobe InDesign | Adobe After Effects | Microsoft Office | Canva

WORK EXPERIENCE

Apr – Dec 2021




 ART DIRECTOR◆ IN.CREATIVE
Supported clients across branding, digital/new media, and public relations initiatives from concept through launch, coordinating creative development, stakeholder alignment, and asset delivery:

 Ask Mr Chua (English enrichment service):
Led brand conceptualisation and development of integrated collateral (digital + print), ensuring consistent messaging across emerging media touchpoints.

Singapore Management University (SMU) – Office of Student Life:
Planned, launched, and managed a cross-platform (YouTube & Instagram) social media campaign.
Produced video-driven campaigns for clients, from concept to launch, integrating storytelling across YouTube & Instagram.
Built content strategy, editorial calendar, collaterals (Videos, EDMs, visual posts), student-engagement workflows; Oversaw community management, reporting, and stakeholder communications to align with PR objectives.
Established the office’s Instagram presence and significantly deepened student engagement.

                                                                                                                                

ACCOMPLISHMENTS - NATIONAL INITIATIVES


2024 to 2026

 NHB YOUTH PANEL ◆ NATIONAL HERITAGE BOARD                                        
The NHB Youth Panel is an initiative that nurtures youth interest, participation, and volunteerism in local heritage. Our project aims to gauge current levels of youth awareness, participation, and appreciation for heritage businesses and trades, while also enhancing their visibility, cultural significance, and the role they play within the community and economy.

Designed and executed outreach campaigns highlighting heritage trades through digital storytelling and social media.

Conducted focus groups and interviews, translating findings into visual and editorial content for youth audiences.

 Produced branding and collateral to support survey engagement, expanding reach among audiences aged 25–35.
                             

2018 to 2025

 WEB MASTER ◆ ASSOCIATION FOR PUBLIC AFFAIRS                                             Managed and maintained the association’s digital presence through website development and administration & applied basic website management systems to update and optimise site content.
Implemented SEO strategies to improve visibility & search rankings. Monitored analytics to enhance user engagement.
Assisted the Association’s 2019 Singapore Model Parliament programme, developing collaterals and assisting with operations during sessions of the programme.
              

2022

 KAMPONG GELAM CITIZEN ENGAGEMENT GROUP ◆ NATIONAL HERITAGE BOARD
 Engaged in researching, mapping, and conducting in-depth interviews with heritage businesses such as the owner of the iconic Bhai Sarbat drink stall, capturing his personal experiences, memories, and aspirations for the district. 

 Co-authored a feature article on the Bhai Sarbat stall on Root.sg as part of the official engagement report, helping to preserve and share the living history of Kampong Gelam.

2021

 CITIZENS’ WORKGROUP FOR NATIONAL SYMBOLS ◆ MCCY
 Engaged in research and review of the Singapore Arms and Flag and National Anthem (SAFNA) Act and Rule, specialising in the State Coat of Arms, with recommendations of usage implemented in the National Symbols Act 2022.


AWARDS


2020

 ◆ ASSOCIATION OF ADVERTISING & MARKETING SINGAPORE (AAS)
CROWBAR AWARDS: 2 Bronze • 4 Finalist

2020

 ◆ NANYANG ACADEMY OF FINE ARTS (NAFA)
NAFA BEST STUDENTSHIP AWARD

2019

 ◆ ASSOCIATION OF ADVERTISING & MARKETING SINGAPORE (AAS)
CROWBAR CHALLENGE: GOLD WINNER