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Md Al-Hakim is a design creative with a passion for heritage, public policy and social change. He is a graduate from the BA (Hons) Design Practice programme, at the Nanyang Academy of Fine Arts-University of the Arts London (NAFA-UAL).

ABOUT

04: KTMBaru

DOC 234—34/2

Client: NAFA

Tools:

Adobe Illustrator
Adobe Photoshop
Adobe Indesign

KTMBaru is my Final Year project for my Diploma course, centred around rebranding KTMB, Malaysia’s oldest and most extensive railway company.

A new brand image and visuals was created for KTMB, projecting continuity with the previous branding while injecting a more Malaysian essence into the brand.

Using the new brand guide, improvements to daily rail operations were also made by creating a new wayfinding system and ticketing app to improve customer satisfaction and rebuild confidence in the brand.

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