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Md Al-Hakim is a design creative with a passion for heritage, public policy and social change. He is a graduate from the BA (Hons) Design Practice programme, at the Nanyang Academy of Fine Arts-University of the Arts London (NAFA-UAL).

ABOUT

03: SMU FOODIE

DOC 234—34/2

Client: Singapore Management University (SMU)

Tools:

Adobe Illustrator
Adobe Photoshop
Adobe Indesign

SMU Foodie is a Social Media campaign created for SMU Life, a student care organisation within SMU dedicated to promoting out of classroom activities inside the SMU campus.

We created a campaign that revolves around discovering content creators in SMU through a weekly food-themed video submission contest.

We also created branding material and opened a social media account to push engagement with SMU Life’s target audience.

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VISCOUNTBP-ALHAKIM 2025