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Projects

Koel  

  Client: University of the Arts London (UAL) Year:2024
Koel is a project submission for UAL Unit Module 7. It centres on experiences of home and living in the United Kingdom from the perspective of international students, with a particular focus on Singaporean students.

The project aimed to create a publication platform for international students and Singaporeans named Koel, after the iconic bird. It will be present in both digital and physical format, aiming to assist and give a voice to students in the UK and students preparing to move into the country.

In that effort, we created the branding for the platform and a proposed publication series covering topics such as finding accommodation, how to do grocery shopping and socialising.

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TOOLS:
  • Adobe Illustrator
  • Adobe Photoshop
  • Adobe InDesign

Fields:
  • Branding
  • Graphic Design
  • Art Direction

KTMBaru

  Client:Nanyang Academy of Fine Arts (NAFA) Year:
2020

KTMBaru is an FYP project centred around rebranding KTMB, Malaysia’s
oldest and most extensive railway company.

A new brand image and visuals was created for KTMB, projecting continuity with the previous branding while injecting a more Malaysian essence into the brand.

Using the new brand guide, improvements to daily rail operations were also made by creating a new wayfinding system and ticketing app to improve customer satisfaction and rebuild confidence in the brand.

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TOOLS:
  • Adobe Illustrator
  • Adobe Photoshop
  • Adobe XD

Fields:
  • Branding
  • Graphic Design
  • UI/UX


SMU Foodie

  Client: Singapore Management University (SMU) Year:
2021
SMU Foodie is a Social Media campaign created for SMU Life, a student care organisation within SMU dedicated to promoting out of classroom activities inside the SMU campus.

We created a campaign that revolves around discovering content creators in SMU through a weekly food-themed video submission contest. 

We also created branding material and opened a social media account to push engagement with SMU Life’s target audience.

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TOOLS:
  • Adobe Illustrator
  • Adobe Photoshop
  • Adobe Aftereffects

Fields:
  • Branding
  • Graphic Design
  • Art Direction
  • Social Media Management

Ask Mr.Chua

  Client: Ask Mr.Chua (AMC) Year:2021
Ask Mr.Chua is an English language learning tuition service, specialising in video & online lessons for school students.

We created a new branding system with a new logo and visual design that took inspiration from the handwritten stylus pen notes and corrections used by the client in his lessons.

We also created a website design concept using Figma for the client to host his to promote and lessons.

TOOLS:
  • Adobe Illustrator
  • Adobe Photoshop
  • Figma

Fields:
  • Branding
  • Graphic Design
  • Art Direction


Heraldic illustrations

Singapore


Malaysia



Others