RESUME

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EDUCATION

2023-2025
BACHELOR OF ARTS (HONOURS) DESIGN
PRACTICE
Nanyang Academy of Fine Arts-University of the Arts London (NAFA-UAL)
Singapore

2017-2020
DIPLOMA IN GRAPHIC COMMUNICATION
Nanyang Academy of Fine Arts (NAFA)
Singapore

2012-2014
HIGHER NITEC IN VISUAL
MERCHANDISING
Institute of Technical Education (ITE) College Central Singapore

CORE SKILLS

SOFTWARE

EMPLOYMENT

JAN-JUL 2026
TRAINEE ◆ SINGAPORE COURTS
Part of the Communications & Service Excellence Division, supporting citizen-facing engagement initiatives, operational coordination, and service delivery improvement projects:

Designed and implemented a judiciary-wide satisfaction survey to capture public user behaviour, service feedback, and engagement outcomes across citizen-facing service touchpoints.

Analysed enquiry trends, service feedback, and user pain points to identify communication gaps and recommend clearer, more accessible public-facing processes.

Coordinated with frontline officers and internal stakeholders to support consistent delivery of citizen-facing initiatives, improving alignment between service operations and user needs.

Translated audience insights into practical recommendations for communication touchpoints, enquiry journeys, and service experience improvements.

Supported insight reporting and evaluation work to inform engagement, service excellence, and public communication priorities.

APR-DEC 2021
ART DIRECTOR ◆ IN.CREATIVE
Supported clients across branding, digital/new media, and public relations initiatives from concept through launch, coordinating creative development, stakeholder alignment, and asset delivery:
Ask Mr Chua (English enrichment service):
Led brand conceptualisation and development of integrated collateral (digital + print), ensuring consistent messaging across emerging media touchpoints.

Singapore Management University (SMU) – Office of Student Life:
Planned, launched, and managed a cross-platform (YouTube & Instagram) social media campaign.
Produced video-driven campaigns for clients, from concept to launch, integrating storytelling across YouTube & Instagram.

Built content strategy, editorial calendar, collaterals (Videos, EDMs, visual posts), and student-engagement workflows; Oversaw community management, reporting, and stakeholder communications to align with PR objectives.

Established the office’s Instagram presence and significantly deepened student engagement.

ACCOMPLISHMENTS - NATIONAL INITIATIVES

2024-2026
NHB YOUTH PANEL MEMBER ◆ NATIONAL HERITAGE BOARD (NHB)
NHB Youth Panel is an initiative that nurtures youth interest, participation, and volunteerism in local heritage. As part of the cultural Intangible and tangible heritage team:

Coordinated outreach and engagement activities involving youth participants, schools, educational institutions, community stakeholders, and heritage-related initiatives to strengthen public participation.

Conducted focus groups and interviews to gather qualitative insights on awareness, participation barriers, and engagement opportunities among younger audiences.

Developed audience-focused storytelling, survey support materials, and outreach content to encourage participation and make complex heritage topics more accessible.

Collaborated with stakeholders and fellow panel members on engagement planning, content development, and programme objectives.

2018-2025
WEB MASTER ◆ ASSOCIATION FOR PUBLIC AFFAIRS
Managed website content, publishing workflows, and digital platforms supporting outreach campaigns, public communications, and audience engagement.

Monitored website engagement metrics and supported content optimisation through SEO practices, content updates, and audience-focused digital improvements.

Supported public education and outreach for Singapore Model Parliament 2019, including communications materials, civic engagement content, event collateral, and event operations.

Maintained CMS-based content workflows and coordinated updates across multiple content areas to ensure accuracy, consistency, and timely publishing.

2022
KAMPONG GELAM CITIZEN ENGAGEMENT GROUP VOLUNTEER ◆ NATIONAL HERITAGE BOARD (NHB)
Supported public engagement and documentation efforts relating to Singapore heritage and community identity by:

Conducted stakeholder interviews and research with heritage businesses to document community narratives, visitor touchpoints, and cultural identity themes.

Co-authored a public-facing feature article published on Roots.sg, translating research and interviews into accessible storytelling for a broader audience.

2021
CITIZENS’ WORKGROUP FOR NATIONAL SYMBOLS ◆ MINISTRY OF CULTURE, COMMUNITY AND YOUTH (MCCY)
Conducted research on governance and usage of Singapore’s National Symbols, including the State Coat of Arms, supporting policy and legislative discussions.

Synthesised complex legal and policy considerations into structured, accurate written outputs for official reporting.

Contributed to drafting sections of a formal report, ensuring clarity, consistency, and precision in language.

AWARDS

The Singapore Police Service Good Service Medal
2023 - Singapore Police Force

The Singapore Police Bicentennial 2020 Medal
2021 - Singapore Police Force

Crowbar Challenge - Winner
2019 - Association of Advertising and Marketing Singapore

WRITINGS

‘Vestibulum Inceptos Gravida’, Ornare Review,
by Tincidunt Nisl
2024

‘Ullamcorper Faucibus (Congue) Euismod’, by Ligula Parturient, Bibendum Review Porta Libero
2023

Dictumst Tristique, Facilisis Magazine, Edition Two, Porta Libero
2021

Auctor Adipiscing Art Magazine, Porta Libero
2020

Sollicitudin Ornare Magazine,
Porta Libero
2020

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