SELECTED WORKS
Tat Financial
Client: Tat Financial
Domain: Branding
Role: Brand Designer
Introduction:
Tat Financial is a Singapore-based financial advisory branch and team operating under Alpha Wealth Financial Advisers.
They are deeply grounded in fundamental financial principles and guided by a common ethical compass; TAT has created educational measures for the public to improve financial literacy.
Inspiration:
TAT’s branding draws inspiration from its three principles (Tailor, Advocate, and Transcend), seeing these values as the standard TAT holds itself to and the public sees TAT as, diamonds that make TAT’s value shine forward.
The three diamonds merge to symbolise that these three principles lie at the heart of TAT’s success, and that each complements and reinforces the others.
The three diamonds merge to symbolise that these three principles lie at the heart of TAT’s success, and that each complements and reinforces the others.
Branding proposal:
1. Logo Rationale
The three diamonds are designed to merge together to symbolise that the merging of these three principles lies at the heart of TAT’s success, and how each principle complements and reinforces the others.
1. Logo Rationale
The three diamonds are designed to merge together to symbolise that the merging of these three principles lies at the heart of TAT’s success, and how each principle complements and reinforces the others.
2. The Diamond and Dotted imagery
To complement the brand, TAT’s Diamond and dotted line would be created and used in its imagery to invoke the sense of the destination and journey for both TAT’s clients and financial advisors.
To complement the brand, TAT’s Diamond and dotted line would be created and used in its imagery to invoke the sense of the destination and journey for both TAT’s clients and financial advisors.